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Ensure the peace of mind and
protection of your loved ones
later on with a plan from

Canada Purple Shield


    ABOUT US -> Company Facts

Company Facts

Business Focus
Exclusively final expense and funeral insurance


5000 Yonge Street, Suite 2000,
Toronto, Canada, ON,
M2N 7E9
416.646.3083 or 800.779.4617
Email us

Assurant Life of Canada® operates under two Brands, Canada Purple Shield® and FamilySide®. It was created on April 1, 2006 when it assumed all policies issued by Fortis Benefits and Pierce National, both companies having previously been part of Assurant®. The first policy was written in Canada in May, 1963. Assurant Life of Canada® is a member of Assuris.

Total Assets
Over $1.3 billion*

External Auditors

A.M. Best Rating
Excellent. Outlook: Stable

Parent Company
Assurant® is a premier provider of specialized insurance products and related services. A Fortune 500 company and a member of the S & P 500 Index, Assurant is traded on the New York Stock Exchange under the symbol AIZ. Assurant Inc. has approximately $29 billion in assets and $8 billion in annual revenue**

Licensed to sell in all provinces and Territories in Canada; funeral service professionals and licensed agents distribute Assurant Life of Canada®'s unique products.

A comprehensive product portfolio incorporating insurance as well as accumulation products for the purpose of funding pre-need funeral contracts and personal final expense plans.

Customer Service
For Customer Service inquiries please call 888.977.3752, email to customer service or mail to Administrative Office:
PO Box 93040,
1111 Davis Drive,
Newmarket, Ontario,
L3Y 8K3

For More Information
See Assurant Life of Canada® or FamilySide.ca® or contact our Marketing department at 800-801-0800, extension 12470

Company Figures

Assests under Management($ millions) 2012 Amount % of total
Federal and Provincial Govt. bonds $403.0 30.92%
Canadian Corporate bonds $817.8 62.75%
Loans to policyholders $3.2 0.25%
Cash $6.8 0.52%
Other assets $14.3 1.10%
Commercial mortgages $58.1 4.46%
Investments in foreign securities nil 0.00%
TOTAL ASSETS (average quality AA-) $1,303.2 100.00%

Actuarial reserves and other liabilities

Capital and Surplus

Financial ratios
Surplus as a % of regulatory minimum requirement           196%
Surplus as a % of AM Best Capital Adequacy Requirement   230%

    ABOUT US -> Testimonials

AB     BC     MB     NB     NL     NT     NS     NU     ON     PE     QC     SK     YT

    ABOUT US -> Location

Office Location

5000 Yonge Street
Ste. 2000
Toronto, ON
Canada M2N 7E9
Tel 1.416.733.3360
Email us


    ABOUT US -> Products

Canada Purple Shield offers a wide variety of funeral insurance and final expense plans.
Our products are the result of careful research and years of experience.

Final Expense Insurance - Canada Purple Shield

Ensuring financial security and the well-being of your loved ones are the main reasons you buy life insurance.

Our Canada Purple Shield final expense products are specifically designed to set money aside for the future use of paying for a funeral or cremation at the time of need, in addition to mortgage loans, credit card or other debts you may leave behind. Regardless of your age or health condition we offer an insurance plan to meet your needs:

  • No medical exam required.
  • Plans are issued immediately, regardless of your health.
  • Offered to individuals from 0 to 99 years of age.
  • Guaranteed Premiums that will never change.
  • Life time coverage ranging from $400 to $50,000.
  • Increasing death benefit to help protect against inflation
  • Quick claim payment, often paid immediately. The designated Beneficiary receives the death benefit proceeds without having to wait for the will or estate affairs to be settled.

  • Death benefit proceeds are received tax free. If a plan is registered as a Tax Free Savings Account (TFSA) or sponsored by a funeral home, all the money grows with tax-free interest.

  • Proceeds can be assigned to any funeral home to pay for funeral expenses and are accepted by all Funeral Directors as payment. Canada Purple Shield® can direct the proceeds to the funeral home of your choice giving peace of mind to you and your family that money to cover your funeral will be available.

The World Wide Travel Insurance Plan ... passport to a client's peace of mind.

The Worldwide travel insurance Plan ("Travel Plan") is another example of the wide choice of value-added products offered by Assurant Life of Canada®. This plan provides your family with a peace of mind knowing all details will be taken care of if your death occurs while travelling away from home. If a death should occur while out of the country or even just out of town, returning the deceased to their home can be an expensive and complicated process. The Travel Plan takes care of all the details and associated costs.

Complete Coverage with Attention to Detail When someone covered by the Assurant Life of Canada® Worldwide Travel Insurance Plan dies 100 kilometers or more away from home or when they have crossed an international border, one toll-free phone call is all that is needed to begin the process of returning the deceased to their home. Travel Plan associates are on call 24 hours a day, seven days a week and will immediately begin notifying the appropriate parties necessary for a quick and safe return. Travel Plan services include the following:

  • Handling of all necessary documents, including consular services if death occurs outside Canada.
  • Locating and arranging transportation to a local funeral establishment near the place of death,
    who will then prepare the deceased for transportation home to Canada.
  • Providing transportation for one traveling companion to return home with the deceased to Canada.
  • Traveling alone-If the insured is traveling alone, the plan provides transportation and reasonable travel expense for one next of kin to travel to the location of the sending funeral establishment and to return home with the deceased to Canada.

Shielding your family from unexpected financial loss has never been so easy and affordable!

Final Documents Service and Identity Theft Restoration Services

  • Why FDS?

    Our Final Documents Service ("FDS") provides your family with a professional, knowledgeable and convenient aftercare document preparation service.
    Final Documents Service (FDS) is the pioneer in estate documentation ... assisting in the accurate and timely processing of necessary forms and documents, after the passing of a loved one, speeding your time to claim and closure, while maximizing government and corporate benefits. Your family receives a customized package with a cover letter taking them step-by-step through the signing of the prepared documents. Also included are attached preaddressed stamped envelopes and copies of all correspondence for your files. An uncomplicated process to assist at a difficult time.

  • Relief from tedious administrative burdens after the death of a loved one In just 4 simple steps, your paperwork is completed.

    • 1. An FDS Associate will call you to collect the details, which takes approximately 30 minutes.
    • 2. We review over 220 items, choosing only those which are relevant to your situation.
    • 3. We complete the paperwork and then mail you the documents ready for signature. Should you have any questions once you receive your package, our compassionate Associates are pleased to guide you through the process.

    • 4. Final step - you place the stamped envelopes in the mail.

    Of the many items, here are a few actions the Final Documents Service will initiate for your family:

    • Apply for Canada Pension Plan death survivor and children's benefits
    • Notify Veterans Affairs
    • Notify insurance companies and banks
    • Apply for a GST refund
    • File for corporate pension plan benefits in Canada or foreign countries
    • Notify passport and driver's license offices
    • Retire the deceased's Social Insurance Number and Health Card
    • Transfer rewards points in affinity or membership cards
    • Notify and terminate WSIB coverage
    • And over 200 other items!

Identity Theft Restoration

Identity Theft Restoration (ITR) is an important protection included with your FDS plan. ITR offers a full restoration provision in the event that your passport, driver's license or other important identity documents are stolen, or if you suspect fraudulent use of your identity for credit. ITR service provides you with the following benefits:

  • Certified Fraud Restoration Specialist dedicated to your case.
  • Investigates all fraudulent accounts on credit profile.
  • Issues fraud alerts to national bureaus and your credit file.
  • Restores your credit accuracy with national credit bureaus.
  • Identifies creditors and disputes all fraudulent accounts with affidavits, statements or legal dispute letter.
  • Notifies and works with the collection agencies of those creditors holding fraudulent accounts.
  • Notify and work with Passport Office, financial institutions, utilities, CRA, provincial health plans, etc.
  • Work with police, federal law enforcement and Service Canada.
  • Services continue until you confirm it has been resolved.
  • Report of the investigation to you upon completion.

Step 1 - What is your age?

OR Use the slider below to enter your age

Please enter you age and press "Enter":   years old


Step 2 - Estimate the cost of your final expenses

OPTION 1:    I would like a quote for the selected amount: $5000    $10000    $15000    $20000


OPTION 2:    I would like to specify my own amount (Minimum $1000): $


OPTION 3:    Click here to use our detailed worksheet to determine my needs


Step 3a - Select your quote

Step 4 - Tell us about yourself

Enter your PROMO CODE here ->

All fields followed by an * are required
First Name*          
Middle Initial          
Last Name*          
Address 1*          
Address 2          
Postal code*     Format:   A9A 9A9
Phone*     Format   111-111-1111
D.O.B*     Format:   DD/MM/YYYY
S.I.N.*     Format:   111-222-333
Payment Authorization (Bank transaction)
Name of institution     Draft day  
Transit number     Account number  
Bank number     Account type  
Name on check:
First:    Last:
Other name on check:
First:    Last:
Payment Authorization (Credit card)


Step 5 - Review your information

Please review the following information.

We would suggest that you print a copy for your records and verify thoroughly the following before checking out:


Step 6 - Confirmation of purchase

The customer receives here a confirmation back from the server

      Email      Print   

Initial Plan

My age:
My needs:
My lifetime coverage:
0 year

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Printable version:   print FAQs icon


Preneed Sales Counsellors
Full-Time Sales Agents

This professional position provides insurance
benefits, industry specific training, great
incentive programs, marketing expertise, and
products to help you become successful in your career.

If you are a highly motivated, self disciplined
individual with a desire to earn an above average
income, or more, and can achieve and surpass goals,
then You need to talk with us.

Purple Shield logo

Positions are available NOW!

Want to be part of a company that is the forerunner in
Pre-need, Pre-planning and Pre-arrangement? Why join our team ?
  • Market leader in ALL provinces in Canada
  • Great incentive programs
  • Insurance benefits

Become an Agent

Lorraine Bowering
Sales Agent, Newfoundland
Portrait of Lorraine Bowering. Sales Agent in Newfoundland."I love working for Assurant, selling Canada Purple Shield products.
I totally believe in this product; otherwise, I could never sell it. It is a wonderful feeling to walk into a home and realize that I can offer a product, regardless of health or age, that have paid up benefits with no lifetime pay, and that grows interest until death, even after it is paid up. It is an awesome service to our Country, Provinces and individual communities, to know that as an Agent, I can offer "Peace of Mind" to all individuals to be able to cover their final expenses for their loved ones through their "Wishes and Memories."



Thank you!

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    CONTACT US -> Contact information


5000 Yonge Street
Suite 2000
Toronto, Ontario
M2N 7E9

Call Toll-free:
Email us


Click here
for a FREE
Wishes & Memories
Planning Guide
Wishes and Memories Guide
clickable Canada map with zipcodes Load the agents for New Brunswick Load the agents for Nova Scotia Load the agents for Prince Edward Island Load the agents for Quebec Load the agents for Nunavut Load the agents for Ontario Load the agents for British Columbia Load the agents for Alberta Load the agents for Yukon Load the agents for Northwest Territories Load the agents for Saskatchewan Load the agents for Manitoba Load the agents for New Foundland and Labrador
Selected Province

CONTACT US -> Help & Resources
We care about our you picture


Canada Purple Shield cares about your thoughts and concerns. If at any time you have contacted us and you feel you have not received the proper response, reach out to us so we may better assist you.

Step 1 - Let us Know

If you have a concern or complaint, please contact a Customer Service Associate by mail or phone

Claims and Customer Service Department
P.O. Box 93040
1111 Davis Drive
Newmarket, Ontario L3Y 8K3

Step 2 - Talk to Management

If you are not satisfied with the solution you receive from the Customer Service Associate in Step 1, the Customer Service Associate will offer to elevate your concern to one of our Managers, communicating the relevant details on your behalf. Alternatively, you may contact one of our Managers using the contact information noted above.

Step 3 - Still not satisfied

If your concern remains unresolved after you have followed Steps 1 and 2, you may contact Assurant Solutions' internal Complaints Liaison Officer. The Complaints Liaison Officer is dedicated to resolving disputes fairly and professionally. You may contact the Complaints Liaison Officer in writing or by phone.

Complaints Liaison Officer
260 Interstate North Circle,
Atlanta, Georgia 30339
800-801-0800 ext. 11815

For life and health related issues:

The Ombudservice for Life & Health Insurance (OLHI)
401 Bay Street, Suite 1507
P.O. Box 7
Toronto, ON M5H 2Y4
1-888-295-8112 (toll free)
416-777-9002 (Toronto)
514-282-2088 (Montreal)
fax 416-777-9750

Québec - Authorité des marchés financiers (AMF)
Place de la Cité
Tour Cominar
2640 boulevard Laurier
bureau 400, 4e étage,
Sainte-Foy (Québec) G1V 5C1

For privacy related issues:

Office of the Privacy Commissioner of Canada (OPC)
112 Kent Street
Ottawa, ON K1A 1H3
1-800-282-1376 (toll free)
fax 613-947-6850

For Federal consumer provision complaints:

Financial Consumer Agency of Canada (FCAC)
Enterprise Building, 6th Floor
427 Laurier Avenue West
Ottawa, ON K1R 1B9